Get closer than ever to your customers. SO close that you tell them what they need well before they realize it themselves – Steve Jobs
Conversion Optimisation is exactly the conversion of percentage of visits your site gains every day. Tracking every single day and every single visit on your site.
Your ROI comes only through payment not through Social Media. Paid Ads or SEO. Conversion Optimisation is crucial above overall marketing strategy. From just visiting your website to call to actions, we make sure that the process is smooth is valuable for the customer to be there, hang around and enter the sales funnel.
Optimising your site to get the highest conversion rates.
There may be less traffic but high conversions. You must have heard “Less is More”, we truly believe in quality and perfection. CO takes over minute things that are placed on your website from simple things to complex, it all matters. For example, placement of Contact Us Button would matter a lot as per the analysis. We will tell what right for your site and what suits best to beat the competition.
Standard CO techniques:
Google Tool – Google Ads conversion tracking tool can be used to measure no. of people visiting, buying and signing up on the landing page. Google Analytics tool is the best when it comes to optimisation, it gives access to more data and more features.
A/B Split Testing – The A/B Testing or Split testing also called as the process of comparing two websites or content opposite each other to understand which performs better. It helps with decision making on what suits best for the need. It could be your current two sides or different sites altogether. We use A/B testing for content and messaging. It is generally the best practice for your website.
CO Audit – A conversion Optimisation Audit attains to understand what went wrong and what can be done better. It helps in understanding the ‘what and why’ part of the task? Conversion Audit needs a in-depth understanding how visitors/audience navigate the site and experience the site.
Step by Step Process of Conversion Rate Optimisation Audit: